Looking at Turo Rose’s story, there’s something refreshing about an artist who isn’t trying to be the next big thing overnight. The Fort Worth rapper has been quietly building his sound for three years, and honestly, his approach feels more genuine than most.
What’s interesting about Turo Rose is how he talks about his music. “Chill emo rap” isn’t exactly a phrase you hear thrown around much, but it makes perfect sense when you listen to tracks like “Diamonds N Pearls” – which dropped in 2023 and clocks in at just 2:35, but packs more emotion into those minutes than most artists manage in full albums.
The thing that stands out about Turo’s journey isn’t some dramatic “I always knew I’d be a star” story. It’s actually the opposite. He was at a low point, feeling like he’d lost everything he’d built, when music became more than just a hobby. “I already had a hobby with practicing my vocals and creating beats,” he explains. “And after I saw some of my songs were getting high streams compared to other friends of mine that made music, it boosted my confidence up a little bit.” That’s the kind of honest moment that shapes an artist – not some grand epiphany, just seeing that people connected with what he was creating.
Growing up in Fort Worth, Turo noticed something about the local hip-hop scene that didn’t sit right with him. “When it comes to hip hop/rap, they mostly tell the same stories or rap about the same things,” he says. “I wanted my music to be different and have a new take. Instead of rapping about guns, drugs, and violence, I wanted to be on a more personal level with my audience.” That personal approach shows up clearly in tracks like “Message 2 You,” which he wrote as a farewell to his ex-girlfriend after a seven-year relationship ended. It was his first time being single since high school, and you can hear that vulnerability throughout the track.
There’s something compelling about how Turo talks about his goals, too. He’s not just trying to get famous – he wants his music to help people work through their own struggles. “I hope they get the emotions from my music and that the vibes help soothe their own negative thoughts,” he says. It makes sense when you consider his background. Someone who’s dealt with his own obstacles and found music as a way through them naturally wants to extend that same lifeline to others.
His upcoming album “Demons,” set to drop in December 2025, represents a shift in his sound. “My newest album will have a more party, sexual, fun vibe to contrast my older music telling more of a sad feeling,” he explains. The title track “Demons” is his personal favorite from the collection and the reason he chose that name for the album. Before the album drops, fans can catch him performing in Dallas this November – part of his recent push into live performances after years of focusing on recording.
If you’re curious about Turo Rose’s sound, he recommends starting with “Diamonds N Pearls” – the fan favorite that showcases what makes his approach different. From there, tracks like “Cherry Blossom,” “Sunset Kisses,” and “Waiting On You” round out a catalog that’s building something unique in the Texas music scene. The guy’s got a simple but powerful message: “If you don’t believe in yourself, who will?” It’s the kind of attitude that’s carried him from struggling with his own obstacles to wanting to help others do the same. And honestly, that’s exactly the kind of artist the world needs more of. You can check out his music on Spotify or follow along with his journey on Instagram.
