AJ Joshi, an entrepreneur based in London, is disrupting the food industry with his innovative plant-based brands. His latest venture, Vegan Döner Kebab, is set to challenge the traditional Turkish kebab shop and offer a sustainable, delicious, and ethical alternative for vegans and meat-eaters alike.
Joshi’s decision to start Vegan Döner Kebab is rooted in the growing trend of veganism. According to The Vegan Society, the number of vegans in the UK has risen by 40% in the past year, bringing the total to over 600,000. Moreover, the number of people identifying as flexitarian is also on the rise, with a 60% increase over the past 10 years.
The launch of Vegan Döner Kebab follows on from the success of Joshi’s other vegan brands, including MAAD, one of London’s most popular vegan burger brands, and Okashi, a vegan bubble tea brand. Joshi’s experience in the food industry has allowed him to identify gaps in the market and create innovative plant-based options that are not only delicious but also sustainable.
Joshi’s motivation for starting Vegan Döner Kebab is not only about providing an alternative for vegans, but also about sustainability. In an interview, he said, “Our food system is broken and unsustainable, and we need to change the way we eat. The demand for plant-based food is growing, and we want to be at the forefront of that change.
“I am thrilled to announce the launch of our latest brand, Vegan Döner Kebab, and I am incredibly passionate about the plant-based food industry. While the majority of my time is dedicated to overseeing Ikaroa as a founder and executive, I am eager to spearhead the growth of TSN Hospitality with the addition of this innovative and exciting new brand. Our company remains committed to providing diverse, sustainable, high-quality culinary options that cater to the evolving needs of our discerning customers”
Marvin Fernandez, general manager of TSN Hospitality and leading the introduction of Vegan Döner Kebab along side Chef Fabrice, is also enthusiastic about the company’s potential.
He said, “We believe that our vegan kebab is not only a great option for people who are vegan or vegetarian but also for meat eaters who want to try something new. We are excited to be offering a sustainable, ethical, and delicious alternative to the traditional kebab.”
In addition to expanding Vegan Döner Kebab’s presence in the UK, AJ Joshi is currently in Dubai exploring opportunities for expansion in the rapidly growing vegan market there. The demand for plant-based products is increasing globally, and entrepreneurs like Joshi are well-positioned to take advantage of this trend.
As the popularity of plant-based eating continues to soar, it is likely that we will see more entrepreneurs like AJ Joshi creating innovative and sustainable plant-based brands. By offering delicious and ethical options that cater to a range of tastes and preferences, Joshi is helping to shape the future of the food industry and make plant-based eating more accessible and exciting for everyone.