Dr. Rasheda Jackson: Leading with Purpose, Legacy, and Financial Freedom
Dr. Rasheda Jackson, the 2025 Ms. Florida Woman Entrepreneur, is a dynamic force in finance, empowerment, and entrepreneurship. As CEO of Be Free Tax and Business Services, an RJ Financial company, she leads a mission-driven firm that offers more than tax services—it delivers life-changing opportunities. With over 25 years in corporate leadership and 15 years as an entrepreneur, Dr. Jackson is committed to helping others build sustainable businesses and generational wealth.
Her company provides comprehensive tax planning, preparation, and business consulting while equipping individuals—especially single parents, divorcees, veterans, and re-entry individuals—with the tools to start and scale home-based businesses. What started as a solution for underserved communities has grown into a powerful vehicle for economic independence and legacy building.
Dr. Jackson is also an 11-time published author, global speaker, and recipient of the 2024 Presidential Lifetime Achievement Award. Known for her transparency and authenticity, she brings both technical expertise and deep personal insight to her work. Her own journey—from teen mom to CEO—adds depth and credibility to everything she teaches.
Now entering a new chapter, Be Free Tax is expanding into a brick-and-mortar franchise model, giving those who’ve trained under her guidance for two or more years the opportunity to own their own locations. This evolution ensures that empowerment turns into ownership and that legacy-building becomes more than a dream—it becomes reality.
Empowerment with a Strategy
What makes Dr. Jackson’s business unique is its unwavering focus on transformation through structure. Be Free Tax isn’t just a tax firm—it’s a blueprint for turning knowledge into income, and income into legacy. Unlike traditional firms, Be Free Tax integrates hands-on mentorship with a clear, duplicable business model.
Dr. Jackson focuses on training individuals from often-overlooked communities and equipping them to launch their own businesses—whether in tax preparation, consulting, or beyond. Her clients don’t just receive services; they receive strategy, systems, and support.
What truly sets her company apart is the franchise initiative, where trained mentees can transition from virtual practice to owning physical offices. This step transforms theoretical empowerment into tangible ownership, closing the gap between potential and achievement.
From Ministry to Marketplace: The Inspiration
Dr. Jackson’s inspiration came from a blend of biblical teachings on stewardship and a passion to serve. Years ago, while mentoring young people, she discovered that many lacked an understanding of tax systems and employment structures. That sparked an idea—and eventually, a movement.
Helping those youth launch their own businesses made her realize the power of knowledge and ownership. Her model began with single parents in mind and soon expanded to serve veterans and re-entry populations. Today, Be Free Tax supports clients in launching everything from virtual assistant firms to e-commerce stores and ministries.
Her goal is clear: provide the tools and guidance needed to disrupt cycles of poverty and create long-term independence.
Lessons from the Early Days
Like many entrepreneurs, Dr. Jackson faced tough lessons early on. Her greatest challenge? Partnering with the wrong people. Fueled by a genuine desire to uplift others, she often invested in those who didn’t share her drive or vision. The result was lost time, energy, and resources.
The breakthrough came when she realized she didn’t need to depend on others to validate her value or mission. “I am enough,” she says—a mantra that shifted her mindset and standards. This clarity helped her align with collaborators who share her ethics and ambition.
Now, with a solid support system—including her own adult children in training to take the reins—she’s preparing the next generation of leadership within her business. Her succession plan ensures her legacy continues to grow, long after she’s passed the baton.
What’s Next for Be Free Tax
Be Free Tax is entering an exciting new era. After 15 years of serving clients virtually, the company is undergoing a full rebrand with a sharpened mission: to empower underserved individuals through business ownership, training, and financial strategy.
A major highlight of this transition is the launch of the franchise model, available exclusively to those who have trained within the firm for at least two years. This initiative turns mentorship into ownership, allowing individuals to run brick-and-mortar businesses in their own communities.
The rebrand also reflects a fresh commitment to ethics, alignment, and higher standards. Be Free Tax is not just growing—it’s evolving into a national example of purpose-driven entrepreneurship.
To learn more about the rebrand, franchise opportunities, or upcoming initiatives, visit www.befreetax.com.
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