Business
Yoola as a New-Generation MCN in the Global Creator Economy
YouTube creators today operate at the intersection of media, data, and entrepreneurship, requiring more than basic platform tools to scale. This shift has driven the evolution of Multi-Channel Networks, and Yoola represents a new generation of MCNs built around infrastructure, flexibility, and global reach.
Yoola is an international media company and a YouTube-certified Multi-Channel Network and Creator Service Provider that supports creators across multiple markets. Rather than relying on long-term, rigid contracts, the company focuses on service-driven partnerships, offering creators modular support tailored to different stages of channel growth.
The company provides a range of operational and technical tools designed to support YouTube channel development. These include production assistance such as optimized thumbnails and Shorts assets, rights management and monetization dispute appeals, and financial mechanisms that help stabilize cash flow, including upfront payments and earlier access to earnings. Transparent payout structures allow creators to track revenue and commission shares in real time, while brand partnership access opens additional monetization channels. To support international audience growth, Yoola applies content localization at scale, combining AI-based and human dubbing to adapt videos for new regions. This ecosystem is reinforced by the Yoola Creator Fund, a program run together with strategic partners, that enables eligible YouTube creators to access working capital for improving production quality, purchasing equipment, growing teams, and funding creative initiatives.
Yoola develops AI-powered functions that integrate directly into creators’ workflows, supporting ideation, editing, and optimization to increase both efficiency and output quality. At the same time, the company invests in research and development, testing emerging AI technologies to pioneer new approaches to content production and audience analytics. This forward-looking focus extends into data intelligence, with Yoola preparing to launch an AI-driven analytics platform designed to connect creators and brands based on deep audience alignment, interests, and performance metrics.
Yoola operates across a wide range of international markets, working with creators in both established and developing regions. The company supports channel growth and monetization globally, while placing particular strategic emphasis on emerging markets, where digital platforms are rapidly reshaping local creative industries. Yoola has built a presence in fast-growing ecosystems such as Turkey, Vietnam, and Nigeria, helping creators scale their audiences and business models as these markets mature. In regions like Nigeria, traditional film and media structures are increasingly being supplemented by creator-led models rooted in speed, authenticity, and direct audience relationships, often referred to as Digital Nollywood. This environment rewards agility and community-driven storytelling, where creators can iterate quickly and build loyal audiences without large production budgets. Yoola supports this shift by providing the technological and monetization infrastructure — analytics, rights protection, localization, and access to global brands — enabling local creators to compete and grow on a global scale. For example, Nigerian comedian Layi Wasabi reportedly launched his official YouTube channel with Yoola‘s support and reached 100,000 subscribers within a year, while other partners, such as Omoni Oboli, are said to have become top-ranked creators in the country. The company views this evolution as part of a broader move toward a polycentric creator economy, where cultural influence is no longer concentrated in a single geographic center.
A clear illustration of Yoola‘s global scaling model can be seen in its work with Spizee. While already successful on YouTube, Spizee‘s growth was constrained by language barriers. Yoola addressed this challenge through a “glocalization” strategy, launching fully localized YouTube channels that function as independent brands. Each channel involved deep cultural adaptation, from titles and thumbnails to narrative pacing and humor, while Yoola handled strategy, launch, and ongoing operations. The first localized channel reportedly achieved monetization within months, attracted over 100 million monthly viewers, and reached 500,000 subscribers in record time. It is said to now stand at 800,000 subscribers with 545 million total views, validating a model that was reportedly replicated across additional languages and markets. This approach allowed Spizee to expand internationally without increasing operational complexity, transforming a single channel into a multilingual content network. This expansion was driven by infrastructure and by the creator himself. Tal, the force behind Spizee, played a central role in shaping the channel’s identity and direction, demonstrating how a strong creative vision, combined with a scalable localization strategy, can reportedly turn a single YouTube channel into a global brand in a matter of months.
Yoola positions itself as an infrastructure partner for creators navigating global growth. As the creator economy continues to decentralize, platforms that can align technology with cultural nuance and scalable operations are likely to define its next phase. In this emerging landscape, Yoola‘s model reflects a broader shift toward creator businesses built on content and systems designed for long-term sustainability.
