Background Music Gets Premium Treatment at Globe Music Group

Twenty million streams and counting – that’s the milestone recently achieved by Globe Music Group, an independent record label quietly revolutionizing the background music industry from its Dubai headquarters. The brainchild of restless entrepreneur Ben Breternitz, the label has struck a chord with listeners worldwide, catching even industry veterans by surprise.

With coffee shops and yoga studios constantly hunting for the perfect soundtrack, Globe Music’s timing couldn’t be better. The label has built an impressive roster of more than 250+ artists, bringing together an eclectic diversity of genres that span from jazzy afternoon melodies to late-night deep house grooves. Their standout acts include the wonderfully mellow “Trio Serenata,” whose jazz ballads feel like a warm embrace, and “Nuvoria,” whose Asian-influenced lofi beats have become a favorite among study playlist curators.

“We’re really just trying to create the perfect soundtrack for life’s everyday moments,” says Breternitz, who landed in Dubai in 2022 with a suitcase full of dreams and a hard drive full of music. His unconventional path – from childhood drummer to actor to entrepreneur – has seemingly given him an uncanny knack for spotting musical gems.

Perhaps what sets Globe Music apart is their almost obsessive attention to authenticity. Take their bossa nova productions, for instance – rather than settling for imitations, they’ve partnered with musicians in Rio de Janeiro, capturing that ineffable Brazilian essence that can’t be replicated in a studio anywhere else.

Driving the daily rhythm of the label, a tight-knit team of music enthusiasts works tirelessly to keep the operation running smoothly. They’ve made sure their carefully curated catalog is just a few clicks away on every major streaming platform – Spotify, Apple Music, Deezer, you name it.

The label’s success story isn’t just about numbers, though. They’ve managed to solve a surprisingly common problem: the endless search for perfect background music. Whether it’s a café owner looking for morning jazz or a meditation teacher seeking the ideal soundscape, Globe Music has become something of a one-stop-shop for atmospheric sounds.

What’s particularly refreshing is their commitment to supporting independent artists while maintaining remarkably high standards. In an industry often criticized for its mass-market approach, Globe Music’s growing success suggests there’s still room for quality and authenticity.

For those curious to explore more, you can follow Globe Music Group’s journey on Instagram (@globemusicgroup) or keep up with founder Ben Breternitz’s personally at (@benbreternitz)

In a world of algorithmic playlists and AI-generated music, Globe Music Group stands as a reminder that sometimes, the human touch makes all the difference — and we’re here for it.